1. Introduction

Welcome to DIRECTLINE SUPPLIERS. We respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and protect your information when you visit our website (www.directlinesuppliers.co.uk) and use our services.

2. Information We Collect

We may collect and process the following types of personal data:

• • Contact details (name, email address, phone number, billing/shipping address).

  • Payment details (processed securely through third-party payment providers; we do not store card details).

  • Account details (if you register for an account).

  • Purchase history and order details.

  • Technical data (IP address, browser type, and website usage information via cookies).

3. How We Use Your Information

We use your personal data for the following purposes:

• • To process and fulfill your orders.

  • To provide customer support and respond to inquiries.

  • To send order confirmations, shipping updates, and important service notifications.

  • To improve our website, services, and customer experience.

  • For marketing purposes (only with your consent).

  • To comply with legal and regulatory obligations.

4. Cookies & Tracking Technologies

• • We use cookies to improve website functionality and analyze site traffic.

  • You can control or disable cookies through your browser settings.

  • Some third-party services (e.g., Google Analytics) may also use cookies for tracking purposes.

5. Sharing Your Information

We do not sell, rent, or trade your personal data. However, we may share it with:

• • Payment processors to complete transactions securely.

  • Shipping partners to deliver your orders.

  • Service providers who assist with website management, marketing, and customer support.

  • Legal authorities if required to comply with legal obligations.

6. Data Security

• • We implement security measures to protect your personal data from unauthorized access, loss, or misuse.

  • However, no online platform can guarantee complete security, so please ensure safe browsing practices.

7. Your Rights

Under UK GDPR, you have the right to:

• • Access, update, or delete your personal data.

  • Object to or restrict certain processing activities.

  • Withdraw consent for marketing communications at any time.

  • Request a copy of your personal data.

To exercise these rights, contact us at support@directlinesuppliers.co.uk.

8. Retention of Data

• • We retain personal data only as long as necessary for legal, accounting, or operational purposes.

  • Once no longer required, we securely delete or anonymize your data.

9. Changes to This Policy

We may update this Privacy Policy periodically. Any changes will be posted on our website with the updated date.

10. Contact Us

For any questions or concerns regarding this Privacy Policy, contact us at: support@directlinesuppliers.co.uk

Last updated: 25 March, 2025